Over the last few years there is a growing trend of influencers with a smaller count of followers making a big impact on social media with a high engagement rate. While the 'Influencer' trend is gently morphing into a 'Creator economy' trend the broader story of making money out of a smaller number of engaged followers still seems to hold.
These influencers are called by different names - Micro-Influencers, Nano-Influencers and tend to make decent money by engaging with brands/retailers who are looking to spread the word around their product/service/store.
I came across this interesting story in 2018 on a NYT story (may be behind Pay wall) and was excited about how well the idea dovetailed into our experiments with Onemyle.
Neighbourhoods always had influencers who were never called by that name. They were just called experts or people-in-the-know of things happening around. Every small business or a restaurant in a locality would have come across customers who visited, had a great experience and immediately generated a buzz resulting in more walk-ins over the next few days. These customers who helped generate such positive word-of-mouth pull were not called Influencers then. On social media though all these lovely people and their acts of generating word-of-mouth traction are currently called Influencers.
As more influencer-management-software platforms arise there is an opportunity to dig deeper into making this influencer-marketing an important tool for local businesses.
We plan to do a lot of work around this in Onemyle in the coming weeks and months.
Image courtesy this article on Social Media Today (here)
Comments