Some time back I had seen this Ad and also read about the idea behind this and found a striking overlap with the experiments we were doing at Onemyle.
At Onemyle we were working on how to make small businesses participate in "Locality campaigns" for promotions on all key dates of the year like New Year, Pongal, Republic Day, Valentines Day, Holi and so on. We wanted to create a One-Click experience for businesses to join a campaign and track the reach of their messages within a locality.
The Cadbury Ad idea had its roots in the brand trying to help local businesses ride on the reach of a brand like Cadbury to get their store names communicated to people nearby.
The presence of this Ad suddenly made it so much easier for us to communicate the thoughts behind "Onemyle Locality Influencers". We would just share the link of the Ad and add a few words around how we were working on a similar problem of generating visibility for small businesses in local promotions.
The Ad:
An analysis of the Ad:
“The ad’s algorithm is similar to that of Google Maps”: Ogilvy’s Sukesh Nayak on Cadbury’s pin code-based ad https://www.afaqs.com/news/advertising/the-ads-algorithm-is-similar-to-that-of-google-maps-ogilvys-sukesh-nayak-on-cadburys-pin-code-based-ad
There is a strange sense of validation when you come across situations that address the same problem but in different ways!
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