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ONEMYLE BLOG

We started building Onemyle as a neighbourhood platform with the idea of making real world neighbourhoods accessible online - through content, commerce, campaigns and conversations. We would like this Blog to capture our journey from the time we built our MVP. We are not yet believers of building in public. We do not expect this Blog to cover all things Onemyle. But, we do hope to share our broader thoughts here that, if anything, serves as notes to ourselves along the journey. If you have reached here, we presume you are interested in knowing something about Onemyle and we hope that the posts below help you with just that.

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100 Days to launch..

Mar 17, 2022
1 min

100 Days to launch..

Getting prepared for the launch of our product - Onemyle

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Mylapore Times - locality news..

Feb 9, 2022
2 min

Mylapore Times - locality news..

We have done close to 50 one-on-one conversations with various people on Onemyle. While our conversations have been around discovering...

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Fail Fast Fail Often Vs While->Next() Iterations

Feb 4, 2022
1 min

Fail Fast Fail Often Vs While->Next() Iterations

Like everyone else, I have grown up with my share of inputs from various sources on how Fail Fast & Often is an useful idea to carry...

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ONDC - Open Network experiment

Jan 13, 2022
1 min

ONDC - Open Network experiment

ONDC - Open Network for Digital Commerce has been in the making for a while now. Got a change to participate in their hackathon for local...

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GARI Tokens - Equity + DAO!

Dec 8, 2021
1 min

GARI Tokens - Equity + DAO!

There was this (behind paywall) article on Chingari on The Morning Context that I found pretty interesting. There is a reference to the...

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Nov 29, 2021
2 min

PLG - Product Led Growth & Onemyle

This is a simple think-aloud post.. Came across a piece by Sajith Pai (Blume Ventures) that I found interesting... He concludes this...

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Cadbury - not just an ad - again in 2021!

Nov 24, 2021
1 min

Cadbury - not just an ad - again in 2021!

Last year Cadbury experimented with generating visibility for local businesses (Mom-and-Pop or Kirana shops) and I referred to it in this...

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Newspaper "Inserts" as Digital Stories

Oct 28, 2021
1 min

Newspaper "Inserts" as Digital Stories

At different points during the JustBooks journey I have always wondered about the resilience of those Leaflets/Flyers being inserted by...

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Creator Economy, NFT, Onemyle

Oct 21, 2021
1 min

Creator Economy, NFT, Onemyle

Three unrelated events overlapped in a rather interesting manner over the last month. I have not been a keen participant in the recent...

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Locality Ads - Cadbury Idea "The names of the (small) stores change on the basis of the pin code..."

Oct 13, 2021
1 min

Locality Ads - Cadbury Idea "The names of the (small) stores change on the basis of the pin code..."

Some time back I had seen this Ad and also read about the idea behind this and found a striking overlap with the experiments we were...

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Substack, Patch, Google - Local News is happening again :-)

Oct 1, 2021
2 min

Substack, Patch, Google - Local News is happening again :-)

Few months back, an article on local news caught my attention.. This was a provocatively titled article on Vox.com that talked about a...

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Neighbourhood Influencers and local businesses

Sep 20, 2021
1 min

Neighbourhood Influencers and local businesses

Over the last few years there is a growing trend of influencers with a smaller count of followers making a big impact on social media...

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BNI for Apartments or LinkedIn for Small Businesses

Sep 12, 2021
1 min

BNI for Apartments or LinkedIn for Small Businesses

I have come across BNI Network on multiple occasions during my JustBooks journey and people who have been members have encouraged me to...

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What is a neighbourhood network?

Sep 5, 2021
1 min

What is a neighbourhood network?

There are three ways to look at Neighbourhood as a network. Is it a people-people (social) network? Is it a business-business (commerce)...

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Hyperlocal promotions - typical requirements

Aug 29, 2021
1 min

Hyperlocal promotions - typical requirements

Running through some of my previous slides & notes, found this one interesting.. We tried to list the expectations we had as a...

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Typical Neighbourhood Promotions Of a Small Business

Aug 24, 2021
1 min

Typical Neighbourhood Promotions Of a Small Business

Around 2013, we were discussing Neighbourhood Promotions options for JustBooks.. We were executing some Offline promotions (hiring some...

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How does one capture a real world neighbourhood Online?

Aug 12, 2021
1 min

How does one capture a real world neighbourhood Online?

During the days I ran JustBooks - a community library chain of 60+ libraries across 12 cities (more on JustBooks some other day!), I & my...

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Why hyperlocal newspapers like Anna Nagar Times matter to news ecology - The News Minute

Aug 5, 2021
1 min

Why hyperlocal newspapers like Anna Nagar Times matter to news ecology - The News Minute

When I read this story on the News Minute almost a year back, I concurred with so many views represented in the story and was pleasantly...

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